Straits Times, about the recently unveiled signage above the soon-to-open Singapore Apple Store:
The barricades in front of the upcoming Apple Store at Orchard Road’s Knightsbridge mall came down on Wednesday night (May 3).
But the store has not been unveiled. Instead, three icons – Apple, Love, Red Dot – adorn the tall store’s tall glass doors. It means Apple loves the little red dot, or Apple loves Singapore. There is also the wording Apple Orchard Road – the official name of the Apple retail store – below the icons.
Check out the pictures. I find the signage charming, some insightful localized marketing on Apple’s part.
[H/T Mr E]
Showing lack of insight more than anything. As others have pointed out, this looks more like Apple Loves Japan. Not a great impression considering the horrors of the Japanese occupation.
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