Antonio Garcia-Martinez:
For two years I was charged with turning Facebook data into money, by any legal means. If you browse the internet or buy items in physical stores, and then see ads related to those purchases on Facebook, blame me. I helped create the first versions of that, way back in 2012.
And:
The ethics of Facebook’s micro-targeted advertising was thrust into the spotlight this week by a report out of Australia. The article, based on a leaked presentation, said that Facebook was able to identify teenagers at their most vulnerable, including when they feel “insecure”, “worthless”, “defeated” and “stressed”.
Facebook claimed the report was misleading, assuring the public that the company does not “offer tools to target people based on their emotional state”. If the intention of Facebook’s public relations spin is to give the impression that such targeting is not even possible on their platform, I’m here to tell you I believe they’re lying through their teeth.
Hard to know what to make of this. Antonio no longer works at Facebook, so automatic grain of salt there. But a compelling read, nonetheless.
Much ado about nothing? Something, but a well known, obvious something? Certainly interesting.
FB: “We just wanted to extend a super-warm thank you to Millennials and their kids for your years of dedicated loyalty and trust by selling your emotional states to the highest ad buyer so they can take advantage of your vulnerable state. And as a result we are getting filthy rich and your not, so Thank You!”
Here’s what to make of it. Get rid of your social media accounts. Facebook is evil. Twitter is evil. Quit pretending that the derived “benefit” of these behemoths is worth the price you pay for your privacy.
In the real world, you don’t have that many friends. And, they don’t push bullshit out calling it news.
There is nothing of value there.
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