Hulu came in at 4%, Amazon at 3%. From the article:
In a recent survey of US college students, commissioned by LendEDU, only 8% of respondents said they didn’t have a Netflix account. This doesn’t mean young people actually pay for Netflix, as 54% said they use a friend’s or family member’s account. But at 92%, that is still an astonishing level of audience penetration.
Very interesting numbers. This is an audience that Apple covets. Going to be interesting to see how they progress in this space.
Sorry I have to disagree. I do 90% Neflix and 10% Hulu. Why? They have closed caption. Anywhere else such as YouTube (they do have closed caption but not all the time) and other (no closed captioning) are 1% or less.
Apart from live sporting events, do kids even know what live TV is?
I prefer Vimeo over YouTube because the content is far better. YT does have NBA highlights though…
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