“A music service needs to be more than a bunch of songs and a few playlists,” says Iovine, 64. “I’m trying to help Apple Music be an overall movement in popular culture, everything from unsigned bands to video. We have a lot of plans.” Apple Music’s foray into video programming could be a temporary dalliance, but if Iovine succeeds, the world’s wealthiest company could increase its investment, routinely competing for top projects. “We have the freedom, because it’s Apple, to make one show, three shows, see what works, see what doesn’t work until it feels good,” Iovine says.
He’s right. Apple has the luxury to be very patient while it searches for the exact video strategy that works. They don’t have to fund new TV series just to jump into the mix with everyone else doing the same thing. Even those companies are watching to see what Apple will do.
So, when are they going to stop calling it Apple Music?
It’s been more than music for over 11 years. It’s obvious they don’t want to divorce music from movies, tv shows, podcasts, apps, etc. So name it what it is, I guess, Apple Entertainment, or Apple Media, or Apple Mind Melt, or Apple Sensation, or Apple Library, or Apple Play, or Apple Consumer Services, or Apple Pop Culture, or something else, but not Music, because that’s inaccurate (not that they even do the Music part very thoroughly–still waiting for concert videos, and why can’t they do Vevo-like music video streaming?).
Planet of the Apps.
That’s all I have to say.
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not a major problem right now
newsflash: people are eating that shit up with spoons and forks. have you not noticed whats on television these days? reality tv and contest shows are popular. yeah yeah, i know devs like to think theyre above mainstream interests….
Intel Inside stickers and bundled nagware were “mainstream” too, but Apple had the good sense to stay away from them.
But they weren’t mainstream because the customers liked them. Mainstream viewers like reality & contest shows.
All I want from Apple Music is for it to stop showing me clean albums when the explicit version of the album is available.
Like a little checkbox preference.
Am I asking for too much from Mr. Iovine?
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