Peter Kafka, Recode:
Apple isn’t done trying to sell you pay TV.
Here’s Apple’s latest proposal: It wants to sell consumers a premium TV bundle, which combines HBO, Showtime and Starz.
Apple already sells each of those channels individually. But it has approached the three networks about rolling them up into a single package, as conventional pay TV operators sometimes do.
No value in a bundle unless it is cheaper than the sum of its parts. And that’s been a tough thing for Apple to achieve, at least so far.
Dear Apple: If you want to sell me something, sell me great computers. I don’t are bout content, I can get that anywhere, making it worthless.
If it was worthless nobody would have to sell it to you.
Hmm. I assume this is US only?
And if the people who actually CREATE that content can’t use Apple’s new laptops and (old) MacPro, Apple will be losing A LOT of free advertising by the creative evangelists who kept Apple alive before they made iPhones. Pro audio and video producers have been left out to hang, and Apple isn’t bothering to deny it or trying to make a real PRO AV capable laptop.
Good idea. I’m all for it.