The price tag was just $23 million, according to figures disclosed Wednesday as part of Fitbit’s quarterly earnings report. Fitbit also spent $15 million on the assets of Vector Watch, another smartwatch company.
I’m not sure that Fitbit can do any more with Pebble than what Pebble did.
My guess would be they simply want their talent, rather than the product itself. Pebble had some good people.