How Apple’s ‘1984’ Super Bowl ad was almost canceled

Mental Floss:

More than 30 years ago, Apple defined the Super Bowl commercial as a cultural phenomenon. Prior to Super Bowl XVIII, nobody watched the game “just for the commercials”—but one epic TV spot, directed by sci-fi legend Ridley Scott, changed all that. Read on for the inside story of the commercial that rocked the world of advertising, even though Apple’s Board of Directors didn’t want to run it at all.

For many of you, this might be an old familiar story but, on Super Bowl Sunday, it’s still interesting to read how the “greatest commercial ever made” might never have been broadcast.



One thought on “How Apple’s ‘1984’ Super Bowl ad was almost canceled”

  1. I actually liked “Lemmings,” but that’s because I’ve always been a fan of good satire, not a potential business customer. Had I been a shareholder back then, I’d have been a bit pissed off about it.

    Also, I love the full paragraph of dialog written for Big Brother in the “1984” piece.

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