I find this fascinating. Steve Jobs likeness and voice being used to pitch a non-Apple product. In this case, both spots are for the Obama-created U.S. Digital Service.
It’d be one thing if it was something related to Steve, such as a Pixar movie or book of NeXT-era photos, but these two things are unrelated.
Reminds me of the first time I heard a Beatles song used in a commercial. Jarring, and a tiny bit disappointing.
About the first spot:
Havas New York has created a new campaign to promote the work of the U.S. Digital Service, which was created by President Obama in 2014 to help government agencies with their digital transformation efforts.
And about the second spot:
Another, with the same Jobs narrative, features animation that Havas created internally via its Studio 6 unit.
UPDATE: Scott Knaster shared this bus ad that also featured Steve’s likeness.
I was skeptical, but those work nicely.
This has always been one of my favorite quotes from Jobs and worthwhile hearing it again, even in this setting. But it kinda misses the mark here with U.S. Digital Service. However, this would be a nice commercial for a new Steve Jobs documentary or biopic. Maybe having Pres. Obama quoting Steve Jobs would be a bit more effective.
Hmmm… I’ve been looking for something to apply for in the DC area. Thanks for the heads up. (Here’s hoping the incoming regime doesn’t kill it before I get there.)