Mac Rumors:
In the U.S. last month, an estimated 75% of revenue from headphones sold online came from wireless models, up from 50% in December 2015, according to Slice Intelligence. Apple’s new AirPods led the way, capturing an estimated 26% share of online revenue in the wireless headphone market since launching on December 13.
And:
AirPods stole the top spot from Beats, which took an estimated 15.4% of online revenue in the wireless headphone market, down from 24.1% between the start of 2015 and December 13. Given it owns Beats, Apple appears to have actually taken nearly 40% of online revenue in the market since launching AirPods.
I regularly see Apple’s traditional white EarPods as well as Beats over ear headphones out in public. But I have yet to see a single pair of AirPods in the wild. I expect this is wave, still too far from shore to see. Could also be a sign that people tend to use AirPods in more private settings.
But given the huge sales numbers, I think this will change, especially in cold weather climates as Spring arrives and more and more people are hanging around outside.
Still too hard to get for normals. Once normals have them you’ll see them. I’m the only guy I know, and I think I saw one pair on the street (maybe) in my city of 400,000.
They’re still pretty expensive for the mainstream. They aren’t perfect (Siri is way too slow), but they are a great product.