A solid ad, with the taglines:
your movies look like movies on iPhone 7
And:
practically magic
Note that the only capital letter to be found in the ad is the “P” in “iPhone”. This a new part of Apple’s advertising style guide?
Apple’s Romeo and Juliet iPhone 7 ad
Great ad.
I’m in that parent-at-performance bucket, but I don’t use my iPhone much at all because I don’t want to subject people behind me to a bright display. Wish there was a mode designed and optimized for those situations.
Also capitalized: The S in “Subject to availability”