Twitter has a new head of product who barely uses the product

The Verge:

Coleman’s Twitter history — it’s pretty much nonexistent. Despite being the chief of tech startup, Coleman has tweeted just 143 times. That would be reasonable if he hadn’t joined Twitter in June of 2007. In fact, there’s about a seven-year gap in his timeline, starting in November of 2007 and lasting until a retweet of The Verge’s own Walt Mossberg in 2014. It’s followed by a second retweet and then another two tweets in the entirety of 2015.

This feels like yet another example of how such an arguably great service like Twitter seems to not have any idea of itself. Twitter seems to succeed in spite of the executives running it, not because of them.



5 thoughts on “Twitter has a new head of product who barely uses the product”

  1. How do we know he hasn’t been tweeting under a covert ID? I know it’s a pundit’s job to jump to conclusions, but …

  2. Shouldn’t someone at his level, for a product this famous, at a company with as many problems as Twitter now has, be seen using that product confidently?

  3. That he doesn’t tweet doesn’t mean he doesn’t use the product. I don’t have numbers but aren’t the vast majority of Twitter users just followers? That seems to be Twitter’s problem. It is more a broadcasting service for celebrities than a social network.

  4. As I tell people, Twitter is what you make it. If you think it’s “a broadcasting service for celebrities than a social network”, then you follow too many celebrities. For me, it’s very much a social network. Remember – YOU choose who to follow on Twitter. If your Twitter feed is uninteresting, it means you follow uninteresting people. 🙂

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