I’m a sucker for great design and clever marketing. Back in December of 2013, Coca Cola experimented with a so-called gift bottle. Every winter since, Coke brings back the gift bottles and slowly expands the market in which they are found.
Have you encountered any of these bottles in your neck of the woods? Keep an eye out.
In the meantime, enjoy the original ribbon bottle video, below.
I’ve never seen one, but this gave me flashbacks to the Coke MagiCan:
Speaking of great design, I’ve almost always been slightly more impressed by Coke’s bottles than by what was inside them.
I’ve only seen these on 2 litre (or perhaps the more recent 1.75 litre) bottles here in Ireland. I’d love to see this on the 500ml bottles.