Inside Magic Leap, the secretive $4.5 billion startup changing computing forever

Forbes:

Neither a VR game nor Pokémon Go can do what Magic Leap’s “mixed reality” does. VR takes you to another place. AR can make a Pikachu appear in your living room. Mixed reality keeps you where you are–and makes that Pikachu come to life.

How does it do it? The centerpiece of Magic Leap’s technology is a head-mounted display, but the final product should fit into a pair of spectacles. When you’re wearing the device, it doesn’t block your view of the world; the hardware projects an image directly onto your retina through an optics system built into a piece of semitransparent glass (the product won’t fry your eyeballs; it’s replicating the way we naturally observe the world instead of forcing you to stare at a screen). The hardware also constantly gathers information, scanning the room for obstacles, listening for voices, tracking eye movements and watching hands.

As a result, mixed-reality objects are aware of their environment and have the ability to interact with the real world. On Magic Leap’s hardware a Pokémon might escape capture by ducking behind your couch or, assuming you live in a “smart” home, turning off your lights and hiding in the dark.

If they pull this off, and it’s a huge if, it will be remarkable.



17 thoughts on “Inside Magic Leap, the secretive $4.5 billion startup changing computing forever”

  1. Right, but in what way could this be implemented beyond how it is being done here? In your opinion of course.
    As in, how it relates to computer usage.

  2. Unless I’m misinterpreting you, much of what you’re describing is more about simply having a computer that can do calculations, than it is about how those calculations are displayed or controlled.

    We can project all sorts of information on a wall right now, without requiring headsets for everyone in a classroom. It just won’t be controllable by waving your arms around. That egg drop experiment still runs on a standard laptop that’s hooked up to a standard projector, correct?

    Yes, sculpting in AR would be great. But how would projecting a spreadsheet benefit? And your hidden-file scenario sounds more like a game than a useful security measure. Oh, wait. It already is. 😉

    Remember interactive whiteboards? Another expensive technology desperately looking for a purpose, aggressively pitched to impressionable school administrators.

    I”m not saying Magic Leap doesn’t have something cool going on. I’m saying I have yet to see such tech applied usefully in a way that justifies its cost and setup.

  3. So those sensors don’t yet exist in any form that can be connected to an existing computer, running a physics engine, for display on a standard monitor? Got it.

    “for free”
    Um, no. Not if this company is going to make back that venture capital.

    You’re still painting AR in the manner of many tech nerds who put the new shiny before the practical application. Too many such announcements come to mind.

  4. AR is hot and attracting VC attention. As we’ve seen for years, that by itself isn’t enough to make it something that’ll be relevant to everyone.

    It might be a big deal for some right now. And seeing things in three dimensions will certainly help some people understand certain concepts a lot better.

    But I’m skeptical about almost any new technology that’s being hyped as, say, an amazing educational tool, in a country where too many public schools can barely afford textbooks.

    If this company is successful, it will likely make great tools for a few high-end users, and probably afflict the rest of us with more channels for advertisers to bombard us through.

  5. My main point, or question, wasn’t what applications could benefit from this technology, it was more about how Apple could use it either in their OS’s or apply them to their computers.
    Since you mentioned how Tim Cook had said it was interesting.
    I just think it’s a big jump to presume this is what he meant.

    I agree the technology has a lot of potential.

  6. You lost me—and, I’m guessing, most other people—at “headset.” Your fascination with the tech won’t scale as widely as you believe.

  7. Of course it’s meant for a large audience, and lots of companies are trying to work “in the same area as Apple,” aren’t they? It’s never a guarantee of success, despite all the breathless hype. And most VC-funded startups fail.

    I’ll wait patiently to see that mass adoption you seem so confident about.

  8. But I could actually see how touchscreen could be used and I think headsets are very un-apple. But the patent link you provided makes me wonder.
    In any case, it’ll be interesting to see if Apple does use something like a headset and if not, exactly how they’ll implement AR technology.

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