Jimmy Iovine on the future of Apple Music and why everyone is getting everything wrong

Great interview. Jimmy speaks from the heart. One quote in particular struck me:

I met [Apple executives] Steve Jobs and Eddy Cue in 2003. I realized, okay, the future of music is going to be intertwined with distribution through technology companies. It just looked like that to me, and I realized how far behind I personally was. So I set out to really understand. So I worked with those guys for about two years, and I said to Steve, “I’d like to do headphones with Apple with [Dr.] Dre,” about two or three years later. He said, “Do it yourself, you can do it.” So I tried it myself.

Made me hungry for more detail on how this merger evolved.



6 thoughts on “Jimmy Iovine on the future of Apple Music and why everyone is getting everything wrong”

  1. Meanwhile, we are all waiting for Jimmy to mature into his role and Music/iTunes to finally streamline the music-listening experience and shed the unnecessary bloat.

  2. Iovine is what’s wrong with Apple Music. He is taking it way to seriously. Most people don’t care about music so much. They just want one button “play something cool” and thats it. Sadly Apple Music is oriented for music fanatics and the app and service is an unfathomable mess for the rest of us.

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