Apple’s relationship with the pro community

I write Mac software for a YC company in the pro video space. Our new product started deployments a couple of months back, and a major source of problems has been the Apple platform — both hardware and software. It’s so bad that we’re actively working to move off the Mac completely. (I’ve spent 15 years doing Mac software, so this is a big deal for me.)

I’m so sad to see things like this. I use an iMac right now for music production, but many of the pros I know in the music industry are using older Mac Pros and have them locked into old versions of software.



14 thoughts on “Apple’s relationship with the pro community”

  1. Very sad, I bought the mid version of the latest 27″ iMac and I am very disappointed with the performance compared to my previous 2012 Mac Mini when it comes to photo editing. I think Apple is turning their back on their most loyal supporters while focussing on the profitable consumer segment.

  2. I used to not have a problem wtih Apple’s closed ecosystem. Indeed, the closed nature provides a number of extremly valuable benefits. But Apple’s utter abandonment of delivering steady refreshes to Mac hardware expose the biggest downside to closed ecosystems: you have no where to go but out if the ecosystem decays.

    Apple’s treatement of the Mac over the last two years is utterly shameful and inexcuseable. So what if Intel fell behind – bump wiht the latest that’s out there. I hope the rumors of October refreshes are true, but still probably won’t help the person quoted here since rumors also indicate the Mac Pro won’t recieve an update. Utterly rediculous. Apple: farm it out to an interested party if you are no longer interetsed in maintaining the Mac Pro!

  3. It’s hard to believe that the world’s richest company doesn’t have the resources to master more than a handful of hardware products. It would seem that power is too centralized and the oligarchy (I say that affectionately) does not have enough bandwidth left after iPhone and other consumer products.

  4. http://buyersguide.macrumors.com/#Mac

    The Mac Pro has gone 1,015 days without a refresh. OVER A THOUSAND DAYS!

    I recently had to get one at work to do my software development work. I waited and waited and when I saw no update at WWDC, I gritted my teeth and got one. It’s a wonderful, modern, beautiful, silent machine, which makes it even more shameful—it was designed so Apple could drop in a new CPU board, and they simply don’t care. At least I’m lucky that the Pro purchase isn’t out of my personal pocket.

  5. I’d like to apologize for Apple… but I can’t. They can talk all they want about the Mac’s importance but the proof is in the pudding. Ship updates every 12-18 months. Pro and higher end users do get that Intel chip delays affect things, but it’s silly for the Mac Pro to not have updates for three years. More than silly, it’s inexcusable.

    At this point if I needed a pro level desktop and wanted to keep up in terms of power AND I was determined to stick with macOS for some reason I’d build a hackintosh.

  6. It’s really disheartening. I really don’t want to have to switch to Windows, but if they don’t release hardware I can use, then I’m going to have to. I don’t get it. It used to be that if you were in the video production business, you owned a Mac Pro. Pretty much across the board. They’ve completely ignored it, and now many of the most staunch Mac supporters out there have moved on.

  7. I know a lot of pros in video and audio production. Few of them are reflexive “staunch Mac supporters”. Most want the best gear they can get to work as fast as possible and make money. Increasingly, that means PCs, not Macs. 🙁

  8. The frustrating thing is that it used to be (and it might still be) that Apple got the majority of the PC market’s profits. They sell the most expensive computers. They can definitely afford to have the largest Mac design team. I’m pretty sure their profits from Macs are in the billions.

    If a business worth billions is not worth taking care of I don’t know what is. They behave as if Jony needs to take a cloth and wipe each and every mac by hand to finish it off and he doesn’t have the time.

    Geez, put a guy into position of responsibility of managing a mac hardware unit and let him do his job.

    But NOOO, they’re letting the Mac business simply rot.

  9. Just my inexperienced non-developer position, but as a problem-solver with my own problems with computers and systems involving people and their problems with devices, I read a lot of complaints and no solutions. Begging and raving about how “X” has failed is not a solution. Are there any stories of successful management of the platform/software difficulties that are available to share here? I write here not as an advocate of any one platform, device, or software, but as an interested participant in matters dealing with this particular Apple quandary.

  10. Does anyone in this thread have reports on dealing directly with Apple to help resolve these problems?

  11. Well, it used to be that the Mac Pro was pretty much the best machine you could buy… Because it came with the Mac OS, and you could upgrade it, swap out hardware, etc. Now that’s nearly impossible. The OS is still better, but the flexibility is gone.

  12. Completely inexcusable that they don’t refresh their line of laptops and computers every year. Mac Pro hasn’t been updated in years now.

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