9to5mac:
J.D. Power is releasing its first study of customer satisfaction among streaming music services today and in it ranks Apple Music above the competition.
Apple comes out on top because 35% of Apple Music subscribers in the study say they are strongly committed to the streaming service. That’s versus 30% for Google Play Music and Spotify, and 28% for the industry average.
J.D. Power also notes that iPhone, iPad, and Mac users have the highest levels of commitment, noting that 62% say they selected Apple Music because they use Apple devices. That’s versus 52% of Spotify users and 53% of Google Play Music users saying they selected their service based on their device.
Apple may have come out on top but its position isn’t as rock solid as it is with their other products and services. They still have a lot of work to do.
It makes me wonder what they’re actually asking customers.
“Do you use Apple Music? Do you like it? Thank you for your time.”
Apple Music customers may be the “most satisfied,” but yikes, the customer commitment numbers aren’t exactly a ringing endorsement of any of the services.
Maybe people are disappointed or maybe they just see all the services as interchangeable, but I wouldn’t want to crow about any of those numbers. “35% of our customers say they’d keep subscribing! Woohoo!”
Hell Yeah! LOVE Apple Music! Just started using it on the new AppleTV! Amazing watching music videos on my 120″ home theater and sound system.
“That’s versus 52% of Spotify users and 53% of Google Play Music users saying they selected their service based on their device.”
This makes zero sense. Why would a Spotify user choose their service based on their device. It’s designed to be device agnostic.