Apple held all-hands meetings with retail employees this weekend to introduce major new changes, including new and renamed positions, a new credo, and new store layouts, according to multiple retail sources.
I’m glad to see Apple retail continuing to change as the company changes. For most people the stores are the first contact with Apple and they should reflect what the company is doing.
have to say this is a lot of bunk. New titles and team building went out with Tom Peters in the 1980s.
The problem with Apple Store is the products. It is not one product line anymore, so the whole idea of a store with only one product line in it is defeated.
I am not sure what quantifiable difference this will make, but personally, I don’t like going into Apple stores anymore.
“Nobody goes there anymore. It’s too crowded.” – Yogi Berra
In my case, it’s not so much the crowd that drive me away, it’s the light support you are entitle to in the Genius Bar that I find lacking. I might have gotten the wrong impression, but at first I though, great, now I have access to Apple support locally person to person. It has not been a great experience for me. The issues that I have brought forth to the Apple store for support were never solved there. I have been better served by searching my issue on the web and solving it on my own. I have been using Macs since 1989, so I probably have more experience than the average Genius at the Apple store. But I would expect better trained individuals who carry the monicker of Genius.