Vindu Goel, writing for the New York Times:
In the primordial days of computing, IBM machines were so common inside corporations that there was a running joke in the industry: Nobody ever got fired for buying IBM.
These days, the same could be said about Apple. Even IBM is promoting Apple gear.
And:
For Apple, which is struggling to reverse declining sales of its iPhones and Macs and has seen overall revenues drop for two quarters in a row, the corporate market is a surprising bright spot. Sales of high-end iPads to business customers in particular have been strong. Nearly half of all iPads are now bought by corporations and governments, according to the research firm Forrester.
“Apple is stronger in the enterprise market with its devices than it is with consumers,” said Frank Gillett, an industry analyst at Forrester.
Partnerships with more traditional enterprise entities like IBM, Cisco, and SAP are starting to bear fruit. Tim Cook is definitely playing the long game.
Doesn’t this also imply the flipside, that iPad sales among consumers are dropping faster than previously though?
There’s much more of a use case for iPad in the enterprise than in the consumer space. They are also not being replaced by consumers nearly as often as phones because of great build quality and the fact that they remain highly functional years after purchase.
Shitty headline. Linked to another shitty headline.
The actual quote is about the process companies used to pick tech: “Why would I do anything for that orifice called the CIO? I’m going to build devices that are irresistible for consumers, and CIOs will just have to deal with it.”
And so he did.
Probably. How many iPads do consumers need, though, really?
‘ “Apple is stronger in the enterprise market with its devices than it is with consumers,” said Frank Gillett, an industry analyst at Forrester. ‘
That’s the sharp stick being driven into Microsoft’s heart.
Missing the boat on consumer mobile? Not terribly bad.
Missing the boat on enterprise mobile? Catastrophic failure.
How quickly they forget.
When the first Macintosh was unveiled, one of the things it said was “Never trust a computer you can’t lift.”
Of course, there’s also that famous photo of Steve Jobs flipping the bird at the IBM logotype on their building in New York City:
http://osxdaily.com/2011/12/30/young-steve-jobs-gives-ibm-the-finger/
Oh, and you might have heard of the 1984 Super Bowl ad. Google “Apple 1984” and you’ll get about a million hits. (On second thought, Bing that.)
Many iPads.
Next question.
Well, I’ve got three. I don’t need a fourth this year. 🙂
Edit: But don’t get me wrong. i WANT one.
You have a weirdly broad definition of “taunting a CIO.”