We want simplicity back. This can be seen throughout the design world where distilled versions of logos are being created in order to cut through the noise of millennial living.
We are bombarded with information these days—cutting through is becoming so important.
I’d like to suggest a more comprehensive and shall we say, original link:
https://www.logolounge.com/articles/2016-logo-trends
Bill Gardner posts his noted Logo Trends annually. The article you link to is thin on insight and pulls examples (without crediting the designers as Bill does) as well as the trends categories directly from his post.
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