Nieman Lab:
Here’s some good news and bad news for publishers losing sleep over the rise of adblocking: The good news is that most people don’t hate all ads. The bad news is that, no, they won’t turn off their adblockers, even if you beg them.
This is according to a new survey from AdBlock Plus and marketing company HubSpot, which quizzed both users and non-users of adblocking plugins on why they use (or don’t use) the tech.
I’ve said it many times, this is an issue the ad publishers have brought on themselves and, for the most part, we have little sympathy for them. But it’s going to cause a significant shift in the way all web sites monetize their offerings.
I really only hang out on various forums, and I pay a fee to the boards owners to not see ads. I believe in supporting content providers, but they have to offer an alternative to ads, I’m willing to pay. There are few forums that don’t offer that, but they only have pay ads, that are relevant and direct supporters of the forum, and I don’t block those ads. NOTE: I do not run and ad blocker on The Loop.
Here’s why: I’m tired of being tracked. I’m tired of being unable to read a goddamned website or click on something and not be reminded of it until the end of time.
Even the loop has, outside of disqus and the deck, four friggin’ analytic trackers going. And that’s GOOD. iMore has fifty-six on their home page AND an interstitial ad.
it’s abusive at this point, and sites should be glad everyone isn’t blocking their ads.
Yeah – I bet most people don’t run adblockers on sites that don’t have “offensive” ads.
I have AdBlock on, always.
Except for a very, very few sites that I whitelist because I trust them to not be obnoxious, and I want to support them and they asked nicely.
(“Big” content sites that demand I turn it off?
I just don’t go back – suck it, Wired.)
I kind of block ads on my computer. I use a hosts file to can the worst offenders. I use the Mozilla blocker on my iPhone. On my desktop, I only block the worst offenders. Autoplaying video/audio, crap that takes over web pages, and I use Steven Black’s host file to block malware (https://github.com/StevenBlack/hosts). On my phone? Screw these guys: they’re chewing through my RAM and my bandwidth limits. Play nice, and I’ll stop blocking your stuff.
PS – The Deck is always whitelisted. They’re amongst the good guys.
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There was an article recently titled “Here’s the thing with ad blockers” I didn’t even read it because Adblock listed 19 different trackers on their site. If it was 1-4, maybe they could have some argument, but that’s not how they roll.
There have been enough hacks where just going to a site was able to install something on your computer or even phone, including the iPhone. Some of these were delivered over Google’s ad network. Which means you can get them anywhere while there’s a hack like that in the wild (thankfully, this doesn’t seem to have happened too often). I don’t think it’s responsible to have Adblockers turned off. If anyone thinks this is a ridiculous mindset: jailbreakme.com. You went to a website to jailbreak your phone. If that developer was nefarious, he could have paid to have that site linked to through google ads and installed backdoors onto every iPhone of that era that touched the site.