James Surowiecki from The New Yorker takes a look at a question that many people have been asking for the last week—Is Pokemon success sustainable? There are a lot of factors that go into answering this question, but I think it’s too soon to know for sure.
Is Pokemon success sustainable?
OK, I’ll say it. Yea, sure, why not?
No, not at this level. It has all the hallmarks of a fad. Now, sustainable for a few months? Sure. Summer, etc. But when winter hits, how many people do you think will be wandering around in the snow looking for Pokemon?
What I think it’s done that’s even more valuable than the game itself is shown AR to a TON of people and thus paved the way for acceptance of AR apps
Apart from venture capitalists, who really cares about how sustainable it is? The game’s adoption is a sign to Nintendo that they did something right, which means they’ll probably do more things like it.
Is it sustainable? You think this is crazy? Just wait till they add Mewtwo to the Pokemon roster.
Ima say “nope” give it a few weeks. Sell sell sell your Nintendo stock while it’s ballooning.
Does it need to be? What it could do is ignite the urge at Nintendo to release its other titles to mobile. Can you imagine how big a hit Marion Kart would be?
So Pokemon’s success, however long, could herald longer term success for Nintendo.
A rare Vaporeon shows up in Central Park: http://www.independent.co.uk/news/world/americas/pokemon-go-video-central-park-vaporeon-rare-running-new-york-a7140801.html
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