KLM launching in-flight Heineken draft service

Edwin Griffioen, Heineken’s Supply Development Manager for Global Innovation, explained how it will work.- Because the air pressure is so much lower in an aeroplane than at sea level, a traditional beer tap will not work as it will only dispense a huge amount of foam. His team went to work, and thankfully for beer lovers everywhere, but especially in the sky, they figured out a way to serve more than just foam.

I’m booking a flight somewhere.



5 thoughts on “KLM launching in-flight Heineken draft service”

  1. Jim, YOU should have been the Heineken beta tester assigned to KLM for this project !!

  2. LOL!

    KLM better get ready for a new kind of Air Miles passenger. They will be known from now on of course as Beer Miles passengers & believe you me, when it comes to Dalrymple, KLM will be flying him worldwide, on a regular basis!

  3. <<o. ✸✸✸✸✸:✸✸✸✸✸:✸✸✸✸✸:..✸✸✸✸✸:✸✸✸✸✸:✸✸✸✸✸:✸✸✸✸✸:✸✸✸✸✸:✸✸✸✸✸:✸✸✸✸✸:::::::!uf244w:….,…..

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