John Dvorak: Apple should spin off the Macintosh

No.

The Mac is an incredibly valuable part of Apple’s ecosystem. If people were, en masse, leaving the Mac for iOS, that might make some (albeit small) amount of sense. But the Mac is an integral part of Apple’s big picture strategy.

The reasons to do this are obvious and simple. PC sales are flagging. While the market for desktop computers and laptops is still enormous, it’s seen as dead. You can see it in all the worldwide tech reporting. It’s become a boring replacement market as people keep their systems longer and longer.

True, sales may be flagging, but it’s all about the ecosystem. Macs help sell iPhones, iPads, Apple Watches, etc.

Spin off the Mac? I don’t think so.



25 thoughts on “John Dvorak: Apple should spin off the Macintosh”

  1. Enderle and Dvorak walk in to a bar. 6 hours later write an article. Best explanation for their writing that I can think of.

  2. With PC sales down, I don’t think the Mac as a separate company could sustain itself. I think his underlying idea here is “Spin it off, then write it off.” It’d be like Newton all over again.

  3. You gotta love Dvorak. The granddaddy of all Apple conspiracy theorists. I bet he still misses Windows 95.

  4. Honestly, I think I was most amazed by the fact that Dvorak and PC Mag still exist.

  5. Nothing wrong with people holding on to their Macs longer.. At least they are still active within the ecosystem, meaning the Services “branch” has opportunities to sell.

  6. John is a master of trolling for clicks and you guys just bit hook, line, and sinker.

  7. From my POV, iPhone/iPad sales help sell Macs, not the reverse as you suggest Dave. Or at least that’s what convinced me to switch from PC to Mac after nearly 2 decades of PC use.

  8. Hell, I wish Microsoft would port .NET to OSX, because I’m a .NET developer for a living but I prefer OSX for personal use.

    I mean, while we’re talking about things that will never happen.

    (My brain does not have space and time to learn another complicated GUI API “for fun”, either, nor patience for “glorified C++”, so … yeah, no OSX development for me.)

  9. Hey, I’ll grant Dvorak that in 1984 there was no evidence that people wanted to use mice.

    Turns out they did, of course, but there wasn’t evidence … yet.

  10. Hell, in 1996, with the state of Apple and MacOS, and the “licensing the platform for clones” experiment, it would have been not completely insane.

  11. Breaking up neatly without disruption can be hard to do. Just ask Palm.

    Note: I’m not saying it would be a good idea if it was easy. It’s a terrible one. This is just the most obvious, laziest objection. 🙂

  12. Love John C. And he has better weed than you do. Of course, he’s never been right, but neither was my grandpa.

  13. computer sales are not shrinking. They are NOT growing. Create more humans who use computers.

  14. Dvorak writes something outrageous and ridiculous? And there’s some evidence he does this for attention? Oh. Wait. I knew that already.

    Just happy to know that John is still alive. That’s the one new thing I learned.

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