Wall Street Journal:
Three months ago, Steven Howse struggled to pay rent. Now, the 32-year-old developer is trying to keep his hit videogame running smoothly as it pulls in more than $100,000 in revenue daily.
In “Slither.io,” snakelike creatures compete to gobble up food. The free multiplayer game leapt into the top 10 most-downloaded apps alongside stalwarts such as Facebook and YouTube soon after launching March 25 on iOS and Android, fueled by word-of-mouth from social gamers.
“Slither.io” has been downloaded more than 68 million times across mobile devices and averages 67 million daily players on web browsers, Mr. Howse said.
This is a pretty impressive story. The game is as simple as can be, and is free. You can play on the web here. Eat the food, avoid the worms. Move your mouse to steer.
How does a free app monetize so well?
My son is obsessed with this game. I don’t know how they monetize it — he hasn’t asked me for any IAP yet.
I was curious how a free game makes this kind of money too. My understanding is that the web version pops up a short ad every third or fourth death, and the mobile version shows a short ad after every death.
On iOS versions there is an IAP to remove the ads, £2.99. I paid it in a heartbeat to get rid of the ads after every death, I love this game!
Great game. Very laggy though. Worms frequently grind to a halt and then suddenly shoot across the screen to become a trail of food. A ton of cheaters too.
Many of the “players” seem to actually be bots. I see the same player names so often it’s hard to believe there are 67 million humans playing.
That sounds like a purchase worth making, then. Fewer ads mean less begging for other games. Thanks for the tip. 🙂
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