MY thanks to DxO for sponsoring The Loop’s RSS feed this week. The DxO ONE is a miniaturized pro-quality camera that can be used standalone, or attached directly to your iPhone (or iPad) via a patented Lightning connector. When connected, it turns your Retina display into the camera viewfinder and provides full control over aperture, shutter speed, ISO, and more via a companion iOS app. With a large 1” sensor and fast prime lens, the DxO ONE provides 10x the sensitivity of the iPhone camera which allows it to capture gorgeous portraits and stunning low-light images that rival those from a DSLR — only these images can be shared instantly via every service supported by iOS.
Editor’s Note: I’ve been using a DxO ONE for months and love the camera. I take it on every trip I go on to get better pictures.

I can’t even look at the price from Canada, because I’m not visiting from a US IP address, and the video about the Lightning connector in the faq ‘has been removed by the user’.
Customer hostile behaviour is not exactly confidence building.
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Looks cool. Price point expectations?