The Guardian:
The email had one subject line: “Steve Jobs.”
A few hours later, Bryan Thompson was on a plane to San Francisco to meet up with the rest of his small team who’d been working on a small, lightweight and ultra-modern prototype car called the V-Vehicle. Jobs, the team was told, was an informal advisor to the investors, and curious about the project.
It was May 2010, and Thompson, an experienced industrial designer, had spent two years working on the secretive car project. Their mission was to up-end the car industry by creating a lightweight, petroleum-powered car that used cheaper materials and could sell for just $14,000. And backed by Silicon Valley investors including Kleiner Perkins, Caufield & Byers (KPCB), Jobs wanted to see it.
An early look at Jobs’ and Apple’s interest in pursuing their own car project.
Well, that should put an end to the Chicken Littles crying, “Woe is Apple! Steve Jobs would never have approved of this!”
“Their mission was to up-end the car industry by creating a lightweight,
petroleum-powered car that used cheaper materials and could sell for
just $14,000”
Nissan will sell you a Versa starting at $11,900, right now.
(Yes, it’s not as light. But if there’s a focus on cheaper materials, why the high price tag [for the segment]?)
I have zero faith in Apple as a car manufacturer.
I have a great amount of faith in Apple as an OEM of in-car electronic systems.
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