Spotify, which was created in Stockholm 10 years ago, now boasts of having close to 100 million users in more than 59 markets, despite increasing competition and, so far, a lack of profits.
Spotify claims it has 30 million paid users compared to Apple’s 13 million. Both Apple and Spotify say they are growing, so the users are coming from other services, or they are new to streaming.
How much revenue does a free user generate for Spotify? How much does an average user cost it in royalties?
I would presume “faster” for free users?
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