Late last month, Apple brought seven leading podcast professionals to the company’s campus in Cupertino, Calif., to air their case to a room full of employees, according to two people who were there. The people would speak only on the condition of anonymity because they had signed nondisclosure agreements. The company made no promises, the people said, but several pressing issues for podcasters were discussed in frank terms.
Apple has problems, there’s no question about that. I hope these types of meetings will help, but we’ll see—I have my doubts.
Thought innovation was in their DNA?
But income is needed day by day.
so, the great JD is now a concern troll. >roll eyes<
it’s funny the way tech bloggers and commenters live in a different bubble than normal people. I have no problem using Podcasts to listen to my favorite podcasts. I don’t need “discovery” or any other bullshit. I know my podcasts, I subscribe, I listen.
not a problem I’ve ever given concern to.
Gotta agree on this one. The main theme here seems to be they want the “data”. It is worth big money to them. I’m sure that is true. Also true: I don’t want to give it to them.
You really care about anonymized listener counts and listener durations? This is fake privacy concern trolling. I don’t care if Gimlet or Chris Harris know how long person XYZ listened or that they only made it halfway. I welcome those sorts of analytics as long as they’re sufficiently anonymized.
Do you actually know what data they want? I don’t. Certainly not from this article. But you already know they shouldn’t have it. It might be as benign as what Meaux describes — in which case, who gives a shit? If it can be anonymized, let them have it.
“my ro<? >om mate Mary Is getting paid on the internet 98$/hr”..,……..!wc273ctwo days ago grey MacLaren P1 I bought after earning 18,512 DoIIars..it was my previous month’s payout..just a little over.17k DoIIars Last month..3-5 hours job a day…with weekly payouts..it’s realy the simplest. job I have ever Do.. I Joined This 7 months. ago. and now making over. hourly 87 DoIIars…Learn. More right Here !wc273:➽:➽:➽➽➽➽ http://GlobalSuperJobsReportsEmploymentsExpressGetPayHourly$98…. .❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦::::::!wc273………..
Tech bloggers have learned over the years that this kind of journalism makes more money and gets more clicks. Tech journalism is really no more than being an armchair CEO these days. It’s incredibly unfortunate.
I completely agree. Also, the last thing I want in my podcasts are ads that cannot be skipped. Then podcasts will be no different than radio. The thing that I currently love about my tech podcasts is that they have ads that are completely relevant to the type of stuff I like….technology! So there’s no need to skip because I buy things often from their recommendations. But I still like having the option.
Is there a service managed by Eddie Cue that isn’t considered crap?
He’s done (did) some outstanding work getting iTunes to the point is was 5-10 years ago. Part of iTunes success is the fact he scored international deals for music, TV and movies while other services were focused on USA and maybe a couple of other countries.
But 10 years later, not much else seems to have been done by Mr Ed. Surely someone needs to notice this?
“… for podcasters to make money, they need more information about their listeners, and Apple is in a unique position to provide it.”
There are two options here: Apple sells out their customers or tells podcasters to go fuck themselves. If it’s anything other than the latter it’s a huge failure on Apple’s part.
Third option, iAds for podcasts.
“The people would speak only on the condition of anonymity because they had signed nondisclosure agreements.”
Or…
“I can’t keep my word, but don’t let anyone know that…”
Or get data from other avenues (Libsyn, etc) if they provide it and extrapolate to the iTunes audience.
I had no idea this was an issue. I don’t know anyone who uses iTunes for podcasts. It would be interesting to know what percentage of subscribers are coming from there. I’ve been a talk radio junkie since the 90s, and I think people like me discover podcasts by word of mouth, or by searching in our podcast app. Maybe the younger generation goes about it differently?
Here’s a thought: ask your listeners to take a quick survey. Now you have some information on your demo. Not so hard. I don’t see what data Apple can provide aside from device info and what other podcasts their subscribers are subscribing to.
Having read Marco Arment’s reply, though (https://marco.org/2016/05/07/apple-role-in-podcasting) (linked from acstories.net)… it’s possible that I’m wrong and you’re right. The problem is the word “data.” It’s inexcusable for any journalist to report “they want more data” without forcing the source to be very specific about precisely what data is wanted.
“my ro<? >om mate Mary Is getting paid on the internet 98$/hr”..,……..!wc215ctwo days ago grey MacLaren P1 I bought after earning 18,512 DoIIars..it was my previous month’s payout..just a little over.17k DoIIars Last month..3-5 hours job a day…with weekly payouts..it’s realy the simplest. job I have ever Do.. I Joined This 7 months. ago. and now making over. hourly 87 DoIIars…Learn. More right Here !wc215:➽:➽:➽➽➽➽ http://GlobalSuperJobsReportsEmploymentsClearlyGetPayHourly$98…. .❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦::::::!wc215………
That’s selling out the customers, which is why iAds is being dropped. I don’t see them bringing it back just for podcasts.
Most of my workday is on a desktop; I use iTunes for podcasts. I only use the iOS Podcast app when running errands, and it’s not what I’d call Apple’s finest work. I feel similarly about the Music app.
I find out about good podcasts by referral, mostly from sites like this one, or from the ones I’m already listening to.
“The people would speak only on the condition of anonymity because they had signed nondisclosure agreements.” This is a great way to get Apple to trust you and listen to what you say. Asshats.