The study, now in its fifth year, measures customer satisfaction with tablets across five factors (in order of importance): performance (28%); ease of operation (22%); features (22%); styling and design (17%); and cost (11%). Satisfaction is calculated on a 1,000-point scale.
I love my iPad. I don’t care what Wall Street says, my 9.7-inch iPad Pro is a brilliant device and I recommend it to everyone.
Yes, but… Apple scored 830; Microsoft 829; Samsung 822.
Yes, Apple is highest, but in practical terms that is a three-way tie – and the advantage could go to either of the others if the weightings were changed: in other words, for people with differing priorities.
I like the iPad, but I have come to believe that Apple made a couple of serious mistakes early on that have made it unnecessarily difficult to use for most people other than for basic apps and tasks.
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