Sir Jony Ive, chief design officer of Apple was one of the four co-hosts of Metropolitan Museum of Art Costume Institute Gala alongside Anna Wintour of Vogue, singer Taylor Swift and actor Idris Elba. Apple, was an underwriter of an event widely known as “Oscars of the East Coast.” Here is a text of his speech at the event.
What Jony Ive said at the Met Fashion Gala
“Ultimately, it is the amount of care invested, whether machine-made or hand-made, that transforms ordinary modest materials into something extraordinary.” —Sir Jony Ive
I think this care is what has set Apple apart from just about every other company, and is the basis of their prosperity. Those who appreciate and value this are generally happy to pay the price to enjoy Apple products.