The New York Times:
Sea-Monkeys were von Braunhut’s most lucrative toy (and still are: In 2006, according to the filings in this lawsuit, sales were $3.4 million). Part of what made Sea-Monkeys successful was a scientific breakthrough Harold von Braunhut claimed he achieved in the early years. In 1960, after observing the success of Uncle Milton’s Ant Farm, von Braunhut first started shipping Instant Life — simple brine shrimp that could travel in their natural state of suspended animation.
How many of you had “sea monkies” when you were a kid? I remember seeing the ads in the back of almost every comic book I read but not believing for a second they looked as pictured. Sure enough, some kid in our neighborhood managed to convince his parents to let him buy the package and they were just as disappointing as I had imagined they would be.
Sea Monkeys were a joke gift between my relatives for years when I was a kid. I was kinda excited to get them.
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As a kid, occasionally ordered crap from the likes of Johnson Smith despite knowing it would turn out to be crap. The sea-monkey ads were among the most long-lived, but they always seemed ridiculously storybook, even to eleven-year-old me.
I do remember being shown brine shrimp, probably in an aquarium shop near where I lived. Never made the connection until much later.
I got the Sea Monkeys. I can’t remember if I was disappointed they didn’t look like in the comics, but I’m pretty sure I wasn’t since I do remember enjoying watching the little things whirr around in the bowl. It was interesting to watch them grow and the movements of their various parts.
I also got the x-ray specs, the ventriloquist kit and some other things. Fun days. 🙂
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