A core member of Apple’s elite industrial design team for more than 20 years, Mr. Coster is credited for his contributions to a wide range of now iconic consumer electronics ranging from the iPhone 4 to the iPad wireless keyboard. He holds more than 500 design patents and several utility patents, and has been recognized by several international design organizations for his work.
I’m always interested to see how Apple designers do outside the Apple ecosystem.
If Nest is any indication, not always so good.
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Exactly. You don’t get great design just because you hire a great designer. Great design takes an environment where the decision-makers understand what great design is, how much time (and money) takes, and are willing to allocate sufficient resources to achieve it.
You don’t necessarily need a Steve Jobs and Jon Ives, but you need the kind of culture they created.