Jason Del Rey, writing for re/code:
Apple has been telling potential partners that its payment service, which lets shoppers complete a purchase on mobile apps with their fingerprint rather than by entering credit card details, is expanding to websites later this year, multiple sources told Re/code.
The service will be available to shoppers using the Safari browser on models of iPhones and iPads that possess Apple’s TouchID fingerprint technology, these people said. Apple has also considered making the service available on Apple laptops and desktops, too, though it’s not clear if the company will launch that capability.
Sources say that Apple is telling potential partners that the Apple Pay expansion to mobile websites will be ready before this year’s holiday shopping season. An announcement could come at WWDC, Apple’s conference for software developers, which typically takes place in June, though sources cautioned that the timing of an announcement could change.
I wonder how this will impact PayPal. Will Apple create an ecosystem where I can generate a bill and have someone pay me (or vice versa), all using Apple Pay?
Will this negatively impact retailers’ ability to match a client to each transaction, as they can with credit card transactions? If retailers are not able to capture any demographic data for targeted marketing purposes through Apple Pay transactions, it would be a very tough sell..
Don’t you capture that when you get the billing and shipping address?
yeah except I’d bet they like making a selling better than missing out on demographics.
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Yes, UX is an important factor, but that depends whether their current check-out process is their biggest drop point in the client journey, how much they value availability of client’s info, and ease of adoption. Perceived priorities in business strategies, I suppose.