Jonny Evans, writing for Computerworld:
If you live in India why shouldn’t you be able to watch US television? If you live in the US, why can’t you watch TV from Delhi? There isn’t really a good reason, and that’s why you should expect more services like YuppTV.
South Asia’s largest OTT TV provider, YuppTV’s recently released Apple TV app offers live and catch-up television, thousands of on-demand Bollywood movies and local sports. That’s a significant contrast to the way things worked until relatively recently, when such access required expensive satellite connections.
The obvious answer to the question of why TV programming doesn’t always cross international boundaries is legacy licensing agreements. It will take time for content licensing models to evolve to reflect the modern global reach of services like Apple TV, Netflix, and the like, but that day seems to be coming.
Fascinating read.
I don’t think they are legacy licensing agreements. A lot of content makes additional money by licensing in additional territories. That goes away with this new model.
This isn’t an Apple TV thing, this is an internet thing. YuppTV has been on the Roku for a few years now. This is a general market trend that Apple is capitalizing on, not one that they are creating.