Apple: Start Something New

Last week, Apple added a new section to its web site, appropriate to the new year, entitled Start Something New. This campaign is a revamped version of a similarly named campaign they ran a year ago.

If you get the chance, visit the site on your Mac (see TRIGGER WARNING below). In OS X, the site tracks your mouse movement to navigate a large array of artwork, using acceleration triggered by your mouse speed. Click one of the images to go to a sub-site custom built for that image.

TRIGGER WARNING: If you are susceptible to motion issues, stick to the iOS version of the site. Someone at Apple should look into this ASAP. [H/T Kirk McElhearn and Craig Grannell]



3 thoughts on “Apple: Start Something New”

  1. I would STRONGLY recommend you add a trigger warning to your post. This is one of the worst balance/motion accessibility things I’ve ever experienced on the web.

  2. Not sure what you mean here. Can you be more specific? Not quite sure what the issue is.

  3. Check my Twitter feed. Two seconds of that site and I’m still dizzy. It is a massive trigger to anyone with motion sickness/vertigo/balance related conditions. All that stuff that happened way back with iOS 7 (and that still isn’t fixed in OS X)? This is like that but, arguably, even worse.

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