iMore:
Jony Ive will give Charlie Rose a look inside “Apple’s secret design studio” in an upcoming episode of 60 Minutes that will be aired on Sunday, December 20 at 7:30PM ET & 7PM PT on CBS. Rose’s tour of Apple’s “store of the future” with retail chief Angela Ahrendts will also be highlighted on the show.
While this may be interesting viewing, don’t get your hopes up to see any “secrets”. I’ve been inside Apple’s labs and studios and whenever an outsider is present, all the good bits are well hidden and/or covered in black cloth.
I wish it was someone other than Charlie Rose. He turns into a gushing noodlehead when interviewing anyone outside of politics or public policy.
This was a poor feature by the standards of 60 Minutes. Charlie Rose asked questions as if no one knows anything about Apple. The feature began with a description of Tim Cook being a CEO who rarely gave interviews. Nothing could be farther from the truth these days.