The Telegraph:
EE, Britain’s biggest mobile operator, is considering introducing technology that will hand smartphone users the power to control the advertising they see online, in a clampdown that would cause major upheaval in the £2bn mobile advertising market.
Olaf Swantee, EE’s chief executive, has launched a strategic review that will decide whether the operator should help its 27 million customers to restrict the quantity and type of advertising that reaches their devices, amid concern over increasingly intrusive practices.
This is a major step beyond adding content blocker support to Safari. This would potentially give the user the opportunity to block ads at the carrier level. This would shift the power/leverage from Apple to the carrier. A huge difference.
And we would want them to decide what we don’t see because…?
https.
Seriously. This is the same general idea as net neutrality.
No way I want my carrier, ISP, Google, Apple or anyone else telling me what I can and cannot see and at what speeds.
Yeah this idea makes almost no sense from a security perspective.Your ISP should just be a dumb tube.
Apple doesn’t have the power/lever. The user does.
This is huge net neutrality insanity. it would be great to block all ads at the network level, if you are in charge of getting the payment from Google to let the ads through.
If this happens you can be sure that it’s for one reason and one reason only — they’ll want to charge to allow adverts over their pipes. Not because they care about you, the ‘user’. They want more money. It’s almost like net neutrality in reverse.
Anyway, I’d be amazed if it happens, and if it does happen I’ll be amazed if it’s effective.
Trust a carrier? No.