New numbers show Apple continues to crush Samsung in market share

Analytics firm comScore just released their latest mobile sector numbers and, in a nutshell, Apple continues eating Samsung’s lunch in terms of market share.

For the three months ending September 15th, share of smartphone subscribers:

– Apple: 43.6%
– Samsung: 27.6%
– LG: 9.4%
– Motorola: 4.8%
– HTC: 3.3%

When organized by platform, Android fares better:

– Android: 52.3%
– Apple: 43.6%
– Microsoft: 2.9%
– BlackBerry: 1.2%
– Symbian: .1%

The bad news for Microsoft? Their numbers have not changed since the last report, meaning their mobile efforts are not gaining traction. It’d be fair to say that Apple’s numbers are about the same, but that’s much easier to take when you have dominant market share.



6 thoughts on “New numbers show Apple continues to crush Samsung in market share”

  1. Apple’s market share went down 0.5 % points, Samsung’s market share went down 0.5 % points, the former ate the latter’s lunch…?

  2. Is this USA or world-wide? I previously understood Apple had a strong market share in the USA, good in other 1st world countries, but poor in the developing world.

  3. They do CONTINUE to eat their lunch, yes. There’s a 16% delta between the two, despite Samsung’s best efforts and share of the low- and medium-tier markets (of which we can say Apple probably has almost 0% of).

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