Um…what does she say at the end of this Apple ad?

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Apple ran a new series of ads over the weekend. You’ll recognize the music, voiceover, tempo and timing, it’s the same as the other recent ads.

This one in particular caught my attention. Take a look at the embedded video below, be sure to listen all the way to the end, then come back here.

At about :57 in, Stephen Curry drops a 3 pointer, and the voice of Lake Bell (huge fan of her work) kicks in and says, “so yeah…XXX…changed”. What’s do you hear?

UPDATE: OK, it’s my imagination (close captioning proves it’s “that’s what’s changed”), but I am hearing (and can’t NOT hear) “so yeah…that shit’s changed”. Most people hear the former, some people (glad it’s not just me) hear the latter. It’s sort of a blue dress/brown dress thing, but for the ears.



18 thoughts on “Um…what does she say at the end of this Apple ad?”

  4. Watched ad before reading article so I wouldn’t be biased to hear something, and all I heard was “so yeah, that’s what’s changed”, and as you mentioned, it was pretty clear.

  7. It sounds like a glitch in the recording where the sound jumps just a tiny bit. Kind of like listening to an audio book at 1.25x. They actually carve out little bits of the sound throughout to make it go faster but not raise the speaker’s timber.

    Also a big Lake Bell fan.

  11. I must have the same hearing as Mark.. or maybe we just hear what we want to hear. Android fans probably hear “not much changed”

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