About a month ago, we ran a post pointing out a mysterious new “eye in speech bubble” emoji.

Now we know.

From Wired:

What was still unclear at the time was what purpose the new emoji served. Shortly after it appeared, a designer named Erik Veland used the text-to-speech feature to discover that the emoji is described aloud as “eye in speech bubble representing anti-bullying campaign.” Mystery solved! Except … why did Apple put an anti-bullying emoji in its unreleased iOS update? How did Apple foresee people using it? And what campaign was it representing, exactly?

Interesting. Will this bring in a wave of new cause-sponsored emoji?