Jean-Louis Gassée was a part of Apple in the early days of Macintosh, first as head of Apple France, then in Cupertino as Macintosh Marketing Director. A witness to the end of Steve Jobs’ first days at Apple.
In today’s Monday Note, Jean-Louis penned a beautiful remembrance of the anniversary of Steve’s passing, combined with some insightful thoughts on what Apple has become, is becoming:
So far, Apple has been viewed and valued by Wall Street as a kind of Hollywood studio: It’s too dependent on its next hit – or miss. Hence, for the same amount of profit, Apple gets a lower valuation than Google or Amazon. These companies are said to have built a “moat” around their business, they collect, in Horace Dediu’s words, “monopoly rents” from their well-protected businesses, just like Microsoft once did with its Windows-Office franchise. No such fortress for Apple – or so says the current lore. But, if you read Apple’s words, carefully vetted by attorneys and accountants, a fortress is precisely what the company is building with a functional organization singularly focused on its ecosystem.
Here’s a link. As usual with Jean-Louis, a thoughtful read.
Ah yes, Jean-Louis Gassée, the man who betrayed Jobs out to Sculley, mocked the Macintosh Office as Macintosh Orifice, tossed aside Job’s UNIX upgrade for the Mac in favor off squeezing more life out of the old original one, and finally trying to beat Jobs once again by selling the BeOS to Apple but losing. Like an old man playing nice and trying to get into Heaven, he’s spent the last several years waxing poetically about how great Apple and Jobs are. I enjoy his writings, but I also have a long memory…..