Grantland:
As conceived, Beats 1 is the most prefab, retro pitch in Apple’s streaming service portfolio — a radio station, with DJs and songs. Beats 1, of course, has been much more than that, and sometimes a little less. A tastemaker with no genre-bound point of view, a 24-hour channel that is “always on,” and a hub for famous voices to share their loves, the station has become the surprising hallmark of Apple’s streaming bid.
Turns out people still like listening to the radio.
It’s going to be interesting to see if Beats 1 can “make a star” – if, with promotion and air play, Beats 1 can take an unknown artist to global popularity.
Before “curation” became a term used to describe our entertainment sources, there were great DJs and no Clear Channel.
I’ve enjoyed Beats One when I’ve listened, even if I don’t care for all the music they play. I have discovered some new things that interest me, and the various shows by different music stars and such are interesting, too. I look forward to seeing what else they do with it, and then if they create a BEats 2, 3, etc. to better cover various genres.