Ian Rogers was the CEO of Beats Music and is now Senior Director, Apple Music. He also holds a series of patents, including this one. Credentials established. Smart, and in the center of the Apple Music universe.
Writing for his blog, FistFulaYen, Rogers talks about his past opportunities, expressing appreciation along the way, leading up to:
Seeing Apple Music on stage at WWDC this month (fast forward to 1:43:00 in the above video) it was hard not to feel like the last 20+ years was leading to this day.
He follows with this statement:
Tuesday morning we’ll be unveiling the next chapter. Please make a note to upgrade to iOS 8.4 at 8am PT Tuesday, June 30th and listen to the first Beats 1 broadcast at 9am PT.
Interestingly, if you reload the page this morning, you’ll see that the 8am PT time was deleted from the post. No matter, the real point is that it sounds like iOS 8.4 is a required upgrade in order to sign up for Apple Music.
Can. Not. Wait.
I am curious about the “Cannot wait” part. I still don’t understand what is unique about Apple Music that stimulates anticipation, other than the fact that Apple is behind it.
Can’t wait. I hope the servers survive.
Me neither. It’s a streaming music service with live radio station. I don’t see what the big deal is.
For me it is the Siri and other iOS integrations that I look forward to with Apple Music. I currently use Spotify, it will be nice to have my music in one place again (I use iTunes match as well).
Same here. So I get that. But if that is the killer feature that takes down Spotify, I wonder if antitrust concerns will emerge.
If Apple servers fail, Eddy Cue has to answer with his job. This is a trend that should be in Apple’s past.
AS long as Apple doesn’t remove Spotify from the App Store or make it difficult to install and use Spotify or other alternatives, there will be no antitrust issues.
It may not completely fail but it could, and more likely, won’t be smooth, rendering the streams low quality and stutter. That will be super annoying.