The new York Times:
For the last 12 years, Mr. Lowe has been a top tastemaker on the BBC’s Radio 1 by championing brand-new music, landing interviews with stars like Kanye West and running his show with a frenetic production style inspired by hip-hop itself. Now he is preparing for a much broader role as the guiding voice of Beats 1, a free Internet radio station from Apple that on Tuesday will begin broadcasting to smartphones and laptops around the world — an experiment, of sorts, to reinvent live radio.
I hope we see profiles of the other two featured DJs for Beats 1. This is an aspect of Apple Music I find especially interesting and, I think, will make or break the service.
This is pretty fascinating. If people get into it, it seems like it could be as revolutionary as iTunes when it came out.
I always wonder about all this streaming though. Is regular radio more efficient power wise? Streaming seems like a very inefficient way to get music to people.
I’m interested to see how this pans out – Zane Lowe is quite divisive
Jan Dawson at Beyond Devices did a profile of all the Beats 1 DJs.
http://www.beyonddevic.es/2015/06/24/some-thoughts-on-apples-beats-1-djs/
(Disclaimer: I podcast with him.)
It could make the service (though I think the integration with the OS and your music will be the key) but I don’t think it could break the service.
I’m hoping we occasionally hear about something other than pop.
Would love to know if Zane’s predecessor, the most wonderful John Peel, would have made it with Apple:)
I for one will never use Beats 1.
And we care because…?