Ars Technica:
IMAX’s letter is part of a disturbing trend in which some companies believe that owning a trademark actually allows them to control any speech about their product. Too many examples abound already of trademark owners that believe they’re entitled to control how movies and TV shows portray their brand.
IMAX has taken that to the next level here, believing it is entitled to literally silence someone speaking to a journalist because the name of a corporation happened to slip out of his mouth.
Good to see both Ars Technica pushing back against this kind of corporate bullying and IMAX’s apology after they realize how badly they screwed up.
Of course the interesting thing, and the one that will cause IMAX some issues, is that it is selling tickets to that very group of people who read Ars.
I know I’m less inclined to pay IMAX for anything after reading the above.
Ditto
“On June 16, Ars Technica was contacted by IMAX Corporation. The company said our story required a retraction because it included a brief reference to IMAX—included without IMAX’s permission.
“Any unauthorized use of our trademark is expressly forbidden,” IMAX’s Deputy General Counsel G. Mary Ruby wrote in a letter (PDF).”
— all the copy-wrongs and bad-marks in the world, wont make this right.
IMAX, IMAX, IMAX, IMAX, IMAX, IMAX, IMAX, IMAX, IMAX, IMAX,
Who do I send the retraction to?