The folksy roots, the founder breakups, the dysfunction — all those things made Twitter a very human and a much beloved service. It was a service everyone (especially those in the media) wanted to love — and yet it is 2015 and the narrative around the company has become negative and toxic. The more I read all these things about the company, the more I wonder — how did Twitter lose the plot, the narrative. Till not too long ago, the press was generally very kind to the company.
It’s true, there’s been very little positive out of Twitter in a while.
Here’s the future of Twitter in two words:
1. Ads
2. Periscope
I figure they’ll flounder for awhile before they’re bought by someone who can either monetize the service or will simply kill it outright.
They should just re-brand honestly as “Troller.” There is nothing you can do in a 140 character mass-media broadcast other than troll.