Design Taxi:
To promote its newly announced music service, Apple has rolled out three new ads showing its product’s ubiquity.
Its first ad—titled ‘Apple Music—Worldwide’—features music as the go-to companion for every situation in life. From the routine daily commute to moments of sadness, Apple Music never fails you. The second spot gives you a glimpse of the past with the ‘History of Sound’, presenting Apple Music as the future of the music industry.
The final commercial delves into the features of Apple Music and how it houses all your favorite sounds.
Apple Music is available to users at the end of this month—let’s see if it is able to live up to its big promises as advertised.
I always love when Apple posts new ads. I especially love all the “ad experts” pontificating about them the next day.
I loved them. I’m looking forward to Ken Segall’s thoughts.
I’m curious to know if these were done by MediaArtsLab or Apple’s internal group… Or possibly R/GA? They do have the feel of Beats’ ad agency.
it’s revolutionary.
That’s a good question. I think they have equal parts the constructs of Apple ads of late. Perhaps they are mining the best of both. But an excellent question. The answer may tell us how independent Beats remains.
Maybe I’m approaching “get off my lawn” age, but I think an ad so obviously targeted at youth showing guys hanging out of the open doors of moving cars is pretty irresponsible, even with the liability-shielding “Do not attempt.”
After watching the Apple Music rollout I am convinced there is only one Apple advantage to other streaming services; the default install on iOS devices. Streaming services are all the same, and we’re the worse for it.
Ultimately, streaming puts the power back into the hands of the music companies. This is a terrible proposition. Ultimately, it’s economically unsustainable as music marches into the realm of commodity.
I will not be subscribing.
Anyone know the name of the songs used in the videos? I’m especially interested in the Trent Reznor video music. Thanks.