I don’t know, this article smacks of bias to me. Everyone rips on Samsung for being copyists (and they are), but then when they do something different, everyone jumps all over them anyway. What’s the point here besides hatred?
The music isn’t that bad (although pretty derivative), it’s “out there,” but at least it’s modern. Apple’s stuff is pretty boring and old fashioned by comparison. There is nothing about the typical Apple advert that you couldn’t see in an advert from 1995 for instance.
The video editor should probably be fired, and the whole thing could have keyed into the music a whole lot better, but at least it’s different. Remember when Apple was the company that was doing different things? It wasn’t that long ago, it was just before Steve Jobs died.
The problem is it’s a shit ad.
Most people are fans of “good”, not “different”.
incredibly, incomprehensibly, amazingly STUPID
You are correct, people with taste are biased against crap. In that sense maybe this ad actually works well on Samsung’s target audience?
I look at Samsung customers and automatically subtract 10 IQ points.
I would have agreed with your criticism of the “article” (article? seriously? A 6 word comment is an “article” in your world?) if I hadn’t SEEN the ad. Samsung gets props for “different”? That’s like saying someone putting sand in your eyes and pissing in your ears is to be commended for not putting dust in your eyes. But I’m sure it’ll play well on Nickelodeon, which appears to be its target network.
They resurrected it for the new Surface Not Pro…apparently the only thing surfaces are really good for is drum machines…
Well, I said “article” because many articles on the Internet today are in fact just a paragraph or a sentence, so I was actually trying to be kind.
I sense a “dog-pile” going on here so I’m going to back away from the comments section, but I will say that (obviously) I do know the difference between “different” and “good.” I also know the difference between “popular” and “good” which is more than most people who work in tech can say today.
The more observant amongst you will note that I never said it was a good advert.
To me, this whole thread comes across as just a sad group of straight-line thinkers who all agree with each other. Perhaps going beyond a knee-jerk reaction is too much for you all.
Some buggy software…
LOL! You said it, Jim.
Wait, what’s the problem? I liked it!
Honestly, Apple’s advertising has felt pretty staid for years. Remember the dancing silhouette, color-explosion iPod commercials? Those were rad! And felt hip!
I hope a reinvention of Apple’s ads is coming sooner rather than later, and I hope it hems closer to this than not.
P.S. Never owned a Samsung-anything and never plan too.
P.P.S. Shoot just realized my near decade-old TV is Samsung. Guess I’m a sucker for their branding! /s
This is why I love the loop
“Swagger jackers”
Brilliant
Bollocks
Well at least the music is good. NOT
Samsung customers are spastic robots?
I appreciate you trying to keep us honest.
So bad, its viral!
You may be right about the comments piling on, but the post was short and sweet.. and an expression of the writers reaction, which was pretty much the same as mine. More head jerk than knee jerk. 🙂
I like Jim’s compendious approach to topics on here. Yep. Nope. WTF? Pretty much covers most of life.
Apple’s iPod ads had design, style, class great filming and editing and good music. The complete opposite of this ad. It perfectly epitomizes Samsung as a company – trying to look fashionable without any feeling or understanding for the trend they’re aping.
I agree with you that Apple’s advertising has moved in a different direction, but so has Apple as a company.
The music is awesome! Love SOPHIE.
This is what happens when people with no taste attempt to make a “fun” musical ad.
I never thought I’d say this, but: Please, Samsung, just go back to copying Apple.
Somebody showed a Samsung marketing exec R.E.M.’s “Imitiation of Life” video.
I feel sad that so many bytes gave their lives so uselessly…
i felt like someone had poked at my eyes.
Jesus, guys. It’s a cute ad for a certain demo. Catchy tune, too. Get over it. Snobs. 😉
Well, people… Your reactions are a little over the top, I think. It’s not THAT bad. The music may not appeal to you, but it’s catchy. The editing is quite good – it’s not seizure inducing, just a bit autistic. It’s probably what the editor was asked to do, anyway. Seems to me like they try to mix Japanese aesthetics with american style.
To me the problems with this ad are:
– Not many real features presented here. Just taking pictures/selfies and wireless charging. “That new phone feeling” is not a feature.
– The “GIF-powered” line is pretty lame. Ugh!
– Phone is too expensive for very young people, which this ad targets, I think.
I’ve seen way worse from Samsung before.
A bad take on “The Swimmer”
That was my exact thoughts when I first watched this.
Inferior product needs to be downplayed, hence the distracting take the ad uses. Less focus on the phone. Quite the opposite of Apple’s ads, which feature the product front and center pretty much all the time.
Jim, do you realize how many people you put in pain here? 🙂
Exactly this. The ad and song in fact is catchy, and the production values are pretty good (if insane).
Too much group-think with too many readily available drugs. Shudder.
Between the Icelandic ninjas, creepy skiers and this ad it’s as if Samsung are out to prove how bad their advertising is.
And they spend more than anyone on it.
I’m no fan of Samsung. But I dug it!
Means, you’re not in the target demographic … and me neither.
Contrary to popular belief, that doesn’t make an ad successful. A successful ad is one that makes a person more likely to buy a product, not more likely to ridicule the company involved.
Why….? I think a part of me died watching this.
WTF!? I want whatever meds they are on…
Somebody at the ad agency got a new video editing workstation and some software.
Orgiastic, orgasmic, what’s the big deal? Nothing unusual for someone with a serious meth addiction.
Animated GIFs are the future when it’s 1994.
What in God’s Holy Name kind of advertising is this?
As dumb as this ad is it succeeded. It was so ridiculous it got you to go “WHAT THE FUCK” and share it. More free pr for Samsung…
This ad sold me on not buying a Samsung phone.
This is what happens when swagger jackers try to come up with their own style
Just think of all the people that this ad will appeal to.
Reminds me a bit of the awful Microsoft Surface dance ad.
Taste left the building some time ago for those two companies!
Just another example of throwing things at the wall and hoping something will stick.
It’s not meds if it’s not regulated, which it probably isn’t
Just watching this gave me a nosebleed.
Wow, I insta-loved that sound! Can’t stop listening. The producer is SOPHIE, and there’s more of her on iTunes at https://itunes.apple.com/us/album/lemonade/id901144645?i=901144726&ign-mpt=uo%3D2
Rats. That song isn’t on iTunes.
A Max Headroom family reunion?
I don’t know, this article smacks of bias to me. Everyone rips on Samsung for being copyists (and they are), but then when they do something different, everyone jumps all over them anyway. What’s the point here besides hatred?
The music isn’t that bad (although pretty derivative), it’s “out there,” but at least it’s modern. Apple’s stuff is pretty boring and old fashioned by comparison. There is nothing about the typical Apple advert that you couldn’t see in an advert from 1995 for instance.
The video editor should probably be fired, and the whole thing could have keyed into the music a whole lot better, but at least it’s different. Remember when Apple was the company that was doing different things? It wasn’t that long ago, it was just before Steve Jobs died.
The problem is it’s a shit ad.
Most people are fans of “good”, not “different”.
incredibly, incomprehensibly, amazingly STUPID
You are correct, people with taste are biased against crap. In that sense maybe this ad actually works well on Samsung’s target audience?
The ad does a great job of making some groups (like many here) self-select out, which is an effective thing for some ads to do, but there’s no payoff! No connection to a product feature. Missed opportunity. More thoughts on this here: http://shettler.com/blog/2015/06/02/fun-song-crazy-video-and-product-disconnect/
I look at Samsung customers and automatically subtract 10 IQ points.
I would have agreed with your criticism of the “article” (article? seriously? A 6 word comment is an “article” in your world?) if I hadn’t SEEN the ad. Samsung gets props for “different”? That’s like saying someone putting sand in your eyes and pissing in your ears is to be commended for not putting dust in your eyes. But I’m sure it’ll play well on Nickelodeon, which appears to be its target network.
They resurrected it for the new Surface Not Pro…apparently the only thing surfaces are really good for is drum machines…
Well, I said “article” because many articles on the Internet today are in fact just a paragraph or a sentence, so I was actually trying to be kind.
I sense a “dog-pile” going on here so I’m going to back away from the comments section, but I will say that (obviously) I do know the difference between “different” and “good.” I also know the difference between “popular” and “good” which is more than most people who work in tech can say today.
The more observant amongst you will note that I never said it was a good advert.
To me, this whole thread comes across as just a sad group of straight-line thinkers who all agree with each other. Perhaps going beyond a knee-jerk reaction is too much for you all.
Some buggy software…
LOL! You said it, Jim.
Wait, what’s the problem? I liked it!
Honestly, Apple’s advertising has felt pretty staid for years. Remember the dancing silhouette, color-explosion iPod commercials? Those were rad! And felt hip!
I hope a reinvention of Apple’s ads is coming sooner rather than later, and I hope it hems closer to this than not.
P.S. Never owned a Samsung-anything and never plan too.
P.P.S. Shoot just realized my near decade-old TV is Samsung. Guess I’m a sucker for their branding! /s
This is why I love the loop
“Swagger jackers”
Brilliant
Bollocks
Well at least the music is good. NOT
Samsung customers are spastic robots?
I appreciate you trying to keep us honest.
So bad, its viral!
You may be right about the comments piling on, but the post was short and sweet.. and an expression of the writers reaction, which was pretty much the same as mine. More head jerk than knee jerk. 🙂
I like Jim’s compendious approach to topics on here. Yep. Nope. WTF? Pretty much covers most of life.
Apple’s iPod ads had design, style, class great filming and editing and good music. The complete opposite of this ad. It perfectly epitomizes Samsung as a company – trying to look fashionable without any feeling or understanding for the trend they’re aping.
I agree with you that Apple’s advertising has moved in a different direction, but so has Apple as a company.
The music is awesome! Love SOPHIE.
This is what happens when people with no taste attempt to make a “fun” musical ad.
SOPHIE is a him. http://msmsmsm.com
I never thought I’d say this, but: Please, Samsung, just go back to copying Apple.
Somebody showed a Samsung marketing exec R.E.M.’s “Imitiation of Life” video.
I feel sad that so many bytes gave their lives so uselessly…
i felt like someone had poked at my eyes.
Jesus, guys. It’s a cute ad for a certain demo. Catchy tune, too. Get over it. Snobs. 😉
Well, people… Your reactions are a little over the top, I think. It’s not THAT bad. The music may not appeal to you, but it’s catchy. The editing is quite good – it’s not seizure inducing, just a bit autistic. It’s probably what the editor was asked to do, anyway. Seems to me like they try to mix Japanese aesthetics with american style.
To me the problems with this ad are:
– Not many real features presented here. Just taking pictures/selfies and wireless charging. “That new phone feeling” is not a feature.
– The “GIF-powered” line is pretty lame. Ugh!
– Phone is too expensive for very young people, which this ad targets, I think.
I’ve seen way worse from Samsung before.
A bad take on “The Swimmer”
That was my exact thoughts when I first watched this.
Inferior product needs to be downplayed, hence the distracting take the ad uses. Less focus on the phone. Quite the opposite of Apple’s ads, which feature the product front and center pretty much all the time.
Jim, do you realize how many people you put in pain here? 🙂
Exactly this. The ad and song in fact is catchy, and the production values are pretty good (if insane).
Too much group-think with too many readily available drugs. Shudder.
Between the Icelandic ninjas, creepy skiers and this ad it’s as if Samsung are out to prove how bad their advertising is.
And they spend more than anyone on it.
I’m no fan of Samsung. But I dug it!
Means, you’re not in the target demographic … and me neither.
Contrary to popular belief, that doesn’t make an ad successful. A successful ad is one that makes a person more likely to buy a product, not more likely to ridicule the company involved.