Apple released their new iPad campaign and commercial, under the slogan Everything Changes with iPad.
Here’s the spot:
Everything changes with iPad
Apple released their new iPad campaign and commercial, under the slogan Everything Changes with iPad.
Here’s the spot:
Apple and Vampire Weekend have a long history (they played WWDC a couple of years ago), so it’s not surprising they went with them for this ad. It’s good song from their most recent record, so the title, “Unbelievers” must have been just a bit of bonus irony. Between what Apple paid them for rights and the inevitable iTunes sales bump they’re going to get,VW is gonna have a good week.
I had the exact same thought. Cheeky using “Unbelievers” for the iPad ad.