Hulu Sets Mammoth ‘Seinfeld’ Licensing Deal Worth Nearly $180 Million

Variety:

In another sign that Hulu is stepping up its game, the digital video giant has landed the SVOD rights to “Seinfeld,” cutting a deal with Sony Pictures TV for all 180 episodes of the enduring NBC comedy.

The deal is said to be valued at just under $1 million an episode, which translates to a nearly $180 million windfall to be split by distributor Sony TV, Time Warner’s Castle Rock and “Seinfeld” profit participants, including star/co-creator Jerry Seinfeld and co-creator Larry David. The pact is expected to be announced at Hulu’s upfront presentation on Wednesday.

Amazing to me how much money was generated by a show about nothing.



14 thoughts on “Hulu Sets Mammoth ‘Seinfeld’ Licensing Deal Worth Nearly $180 Million”

  1. How so? I watch Hulu all the time. Just wondering if I’m missing out on something better.

  2. Low quality streams, lots of buffering, and the same three commercials over and over and over.

  3. I’m amazed sitcoms like this still have interest for people who’ve already seen them pop up on traditional-broadcast back-to-back reruns for over a decade. Our joke about cable used to be “Law & Order’s on.” Now it’s “Another Friends is on.” Who’s expected to binge-watch this stuff, and in what numbers?

  4. Hm, I’ve only had stream buffering issues with Netflix. And I appreciate the countdown timer on the Hulu ads. Wish live TV did that.

  5. Right? Who’s watching this anymore? I guess ‘streaming’ is the new ‘syndication.’ This is just where reruns go these days.

  6. The experience is not entirely ideal, but so far hulu has a better catalog of current TV shows. There are plenty of good shows on netflix but if you have certain shows in mind you need to see soon after they broadcast and want to cut cords, Hulu could be a better option.

    And by experience I mean interface and commercials. I’ve not had buffering problems with Hulu and the quality of the stream looks on par with netflix.

  7. Yep. It’s one of the reasons why we’re not sorry for having fled cable in 2002.

  8. Hulu: All the commercials of broadcast television, plus extra cost over cable. What a deal!

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